The winter months may be dull and dry, but that doesn’t mean your skin has to be! A relaxing vacation isn’t the only way to get that healthy, lit-from-within glow - it starts with a killer skincare routine rich with antioxidants and vitamins that will bring out the radiance in your skin.

Priori makes you think twice about washing your face only once! Learn how double cleansing can improve your skin and why removing makeup isn’t enough

Stumped on what to get Mom? Did you forget a few names on your shopping list? Last minute holiday party? We've got you covered! Check out our gift recommendations below:

We’ve all been there - that moment when you look at yourself in the mirror first thing in the morning, and you find dark circles under your eyes staring back at you. “But I got a good night sleep!,” you think to yourself. While fatigue is a cause of this beauty woe, there are actually many different factors that go into the how and why dark circles form and who gets them. But the main factor isn’t lack of sleep, it’s actually genetics (thanks, Mom!) Depending on your skin color, those pesky circles are caused by different things. If you’re...

We all know SPF (Sun Protection Factor) and how it’s the crucial part of your sunscreen. But there’s a new PF in town, and it’s the Priori exclusive GPF, or Genetic Protection Factor, and like the name implies, it’s all about protecting your genes, or DNA. So, what exactly should we be protecting our genes against, and what makes it different than SPF? We’ll break it down for you. What should we be protecting our genetics from? The short answer is all different types of light and free radicals. That might sound simple, but it’s astonishing how many types of...